Madanmohan Rao | April 27, 2014, YOURSTORY
Guess what? The world’s largest company in value-added spices, one of the world’s Top 10 publishing BPOs, India’s biggest exporter of hand-knotted carpets, largest machine tool manufacturer, largest honey exporter, and largest leather exporter all started up in small towns in India, not the big metros.
Over the decades, big ideas and successful entrepreneurs have made a mark in small-town India, as shown by the 20 profiles in the new book by Rashmi Bansal, Take Me Home.
In a country where innovation is just beginning to take root, start-ups like Foradian represent a new wave of small-town innovators. Their origins give them a better perspective on the adversity and diverse challenges presented by India’s vast geography. Unlike large companies who sell their products at a premium, plus added costs of customisation and support, small-town innovators’ solutions are inclusive and cost effective.
The Indian Express, 16 April 2012