Global automakers scour India’s backroads in search of dream market
By Aradhana Aravindan, Reuter, Sun Feb 2, 2014
As economic torpor suffocates demand for new cars in India’s megacities, incomes are growing faster in small towns and country areas. That’s pushing the likes of General Motors and Honda Motor Co to fan out in search of buyers in places where fewer than 20 people in every thousand own a car – for now.
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edenis (February 4, 2014). Smaller towns and rural areas are a gold mine that foreign automakers are yet to tap efficiently. SUBURBIN - ANR. Retrieved May 20, 2026 from https://doi.org/10.58079/ulno