In places largely bypassed by the big-name brands, enterprising businessmen are building malls, multiplexes and retail businesses to take the latest in shopping and consumer trends to small-town India.
A Nielsen study late last year mentions that Middle India, a region made up of approximately 400 towns, each with a population of 1-10 lakh, is home to 100 million Indians and accounts for a fifth of the overall consumption of fast moving consumer goods.
In The Economic Times, 31 August 2012
OpenEdition suggests that you cite this post as follows:
edenis (August 31, 2012). Startup ventures are betting big on India’s small-town boom. SUBURBIN - ANR. Retrieved June 13, 2026 from https://doi.org/10.58079/ullz