Tag Archives: business

Smaller towns and rural areas are a gold mine that foreign automakers are yet to tap efficiently

Global automakers scour India’s backroads in search of dream market

By Aradhana Aravindan, Reuter,  Sun Feb 2, 2014

As economic torpor suffocates demand for new cars in India’s megacities, incomes are growing faster in small towns and country areas. That’s pushing the likes of General Motors  and Honda Motor Co to fan out in search of buyers in places where fewer than 20 people in every thousand own a car – for now.