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N. Sridharan

School of Planning and Architecture, New Delhi

Draft paper to download

SHAMA PRASAD MUKHERJEE NATIONAL RURBAN MISSION is not a old wine in a new bottle, if one looks at it deeply. For the first time in India, a spatial planning strategy has been introduced in Rural Development Model with land use and convergence of various programmes and activities. If implemented with earnest interest, this Mission will be a game changer for the country. Lesser time for planning and lesser emphasis on people’s participation may challenge mission’s success than achieving desired integration and convergence. Capacity needs to be built at various levels so as to make this landmark programme a successful one.

Exclusionary Urbanization and Changing Migration Pattern in India: Is commuting by workers a feasible alternative?

By Ajay Sharma, Indira Gandhi Institute of Development Research

Paper presented at the International Union for the Scientific Study of Population Conference, 2013, Busan (Korea)

paper: available here

For developing countries including India, United Nations projections of urban population have been on the higher side. Based on such estimates, it was conjectured that India would witness a large migration from rural areas. Yet, during 2001-11, nationally representative surveys did not record large increase in rural-urban migration. Hence, the share of urban population increased marginally from 27.8 to 31.1 percent over 2001-2011. This increase however masks important undercurrents.
Two predominantly urban states of India and few important urban agglomerations reported their lowest ever population growth rate over the period 2001-11 while Mumbai recorded an absolute decline in its population. Since lower total fertility rate cannot explain this phenomenon, two plausible explanations are out-migration from cities and reduced rate of in-migration to cities (Kundu 2012). With cities unwelcoming and anemic employment growth in rural India, an alternative, albeit effective livelihood strategy (where feasible) is commuting daily from rural to urban areas for work. Nearly 12.5 million workers cross the rural-urban boundary for work every day while 12.2 million workers report not having a fixed place of work. Such movement of workers is fast developing as an important and new channel of interaction between the rural and urban

Emerging Consumer Demand: Rise of the Small Town Indian

This White Paper from Confederation of Indian Industry (CII) and Nielsen India, titled Emerging Consumer Demand: Rise of the Small Town Indian (2012) takes a closer look at how the smaller Indian towns are leading the demand surge and shopping like metros. I believe, one of the inherent strength of the Indian economy – private consumption expenditure, will continue to remain the strongest pillar of the Indian growth story. Sustaining this consumption story is the rise of the small town consumer.

The Indian consumption landscape in the small towns is dramatically changing – higher disposable income, demographic dividend of a younger generation, heightened aspirations, increasing urbanization resulting in a growing number of nuclear families – all important and key factors leading this development.

Eight thousand towns, 630,000 villages, over eight million stores and 1.2 billion people! In such a diverse consumer universe, how do you measure demand, where is it strongest? North vs. South, the metros vs. Rural – the choices are endless. Nielsen has found that despite current inflationary environment, tier II and tier III towns are showing strong momentum with an improved demand appetite.